Free entrance: first come, first seated

No and low alcohol wine has moved beyond trend status to become a strategic pillar for the global wine industry.

In this keynote, Irem Eren, DipWSET explores what is driving this transformation, from changing consumer behaviours and generational shifts, to market growth, regulation, and evolving expectations of quality.

With a clear focus on wine, the session offers a future oriented perspective on how producers, brands, and the trade can engage meaningfully with moderation without losing relevance, credibility, or identity.