Since its inception, Franz Haas winery has tirelessly worked to express the quality of the grapes at their finest. Founded in 1880, the winery has been handed down for eight generations to the firstborn son, to whom has always been given the same name, Franz. Today, the winery processes grapes from 60 hectares of vineyards. The vineyards, which are cultivated sustainably and close to nature, are located in Montan as well as in the surrounding communities of Neumarkt, Aldein and Truden at varying altitudes from 220 to 1.150 meters. Franz Haas is now known beyond the country's borders for viticulture at high altitudes, as several hectares of land at high altitudes were leased as early as 2000 due to the advancing climate change. After twenty years, this decision has been confirmed as forward-looking due to the excellent results. The vineyard at 1.150 meters in the municipality of Aldein is one of the highest sites in South Tyrol. Franz Haas has always been recognized as leading enthusiast and an expert of the most arduous, sensitive, yet most satisfying grape variety of all: Pinot Nero. Nonetheless, various varieties belonging to the whole range of Alto Adige's wines are vinified with the same attention. Another detail that distinguishes Franz Haas is the connection with the artist Riccardo Schweizer, who created the labels and whose artistic career is linked to famous artists such as Picasso, Chagall, Cocteau, Paul Éluard and Le Corbusier. The labels were donated by Maria Luisa Manna to Franz as a token of good fortune for the release of his wines. The first label chosen by Franz was the one for the Pinot Nero Schweizer, first vintage 1987, released in 1990. At that time, more traditional and parochial labels were commonly used: coming out with a black and gold label, although as simple as it could be, made an impact. Apart from the high quality of the wines, people began to appreciate these labels and even today, almost thirty years later, they stand out on shelves in wine shops and on restaurant tables and are easily remembered.