Free entrance: first come, first seated

Despite US tariffs and decreased beverage alcohol consumption, there are still plenty of bright spots to be found in what remains the largest beverage alcohol market in the world.

Michelle reviews the US three-tier system and different types of importing and distributing, including the traditional, direct, and service models, with insight on the benefits and considerations of each.

She also discusses strategies to maintain profit margins in spite of tariffs, including brand economics calculations for shelf price evaluations, the US Craft Beverage Modernization Tax Act tax refund program, fractional field salespeople or cost-effective HR benefit plans for full-time employees, and how to gain a marketing edge.