Free entrance: first come, first seated

The US wine and spirits market is being reshaped by evolving consumption habits, from premiumization and moderation to shifting generational preferences and occasions for drinking.

In this session, we’ll draw on our experience as an importer to explore what today’s consumers are actually buying and why- across wine, spirits, and emerging categories.

We’ll discuss trends such as the rise of better-but-less drinking, flavor exploration, and changing on- vs. off-premise dynamics, while highlighting how suppliers and retailers can adapt their portfolios and positioning to stay relevant in a competitive and fast-changing market.