Free entrance: first come, first seated

As global wine sales soften, Prosecco remains one of the category’s strongest growth drivers. Yet many buying decisions continue to be made on price alone, overlooking the stylistic range and quality cues that differentiate Prosecco DOC.

Under the umbrella of the EU co-funded Taste the Difference campaign, this masterclass explores how production choices and geographic origin shape quality, texture, and flavor.

Through a guided tasting, we will examine the Martinotti method, vineyard location, and regional distinctions within Prosecco DOC, equipping buyers and sales professionals with practical tools to better position styles, expand consumer options, and build more intentional Prosecco programs.