Global Travel Retail & E-commerce Buyers:

Why Visit Vinexpo Americas 2026

Identify wine producers suited to global travel retail and digital wine platforms.

Vinexpo Americas gives travel retail and e-commerce buyers direct access to producers active in international distribution. You can review portfolios designed for premium retail environments and online wine catalogues across the Americas.


Taste wines, meet winery owners, and speak with export managers responsible for global markets. These conversations help you assess brand positioning, supply capacity, and suitability for international retail programmes.


Join 2,000+ wine professionals from 46 countries and connect with producers who seek distribution across travel retail networks and digital sales channels. The event also supports 1,000+ scheduled business meetings between producers and buyers.

Image

Key figures from the last edition

2,100+
industry professionals
40%
from Central & Latin America, Caribbean, Antilles
46

producing countries

1,000+
pre-scheduled business meetings
16
academy sessions

A key meeting point for wine professionals

Vinexpo Americas takes place at the Miami Beach Convention Center in Miami and attracts wine producers and buyers active across North America, Latin America and the Caribbean.


You meet producers who develop wines for international distribution. Direct discussion with winery owners and export managers helps you evaluate each portfolio and identify opportunities for travel retail programmes and digital wine platforms.


The event also supports scheduled meetings between producers and buyers through the matchmaking platform. This system helps you organise your agenda and identify suppliers before your visit.

Build a wine portfolio suited to global travel retail

Travel retail and e-commerce buyers adjust their wine selection to meet the expectations of international travellers and digital customers.


Vinexpo Americas helps you review wines developed for premium retail environments. You can taste wines presented by producers active in international distribution and assess how each label could support your retail programmes.


Direct discussion with winery owners and export managers helps you evaluate brand positioning and supply capability. These exchanges give you a clear view of how a wine could integrate into airport boutiques, duty free assortments or digital wine catalogues.


During your visit you can also compare wines from several producing countries. This helps you identify producers that align with your portfolio strategy and retail positioning.

Image

Identify new wine sourcing opportunities

Showcase your brand on one platform with industry leaders from around the world.
Card image

A key meeting point for wine professionals

You often review several producers before selecting a new supplier. Each producer must demonstrate strong brand presence and the ability to supply international retail programmes.

Vinexpo Americas gives you the opportunity to evaluate wines presented by producers active in export markets across the Americas and Europe. Tastings allow you to assess wine quality and positioning while discussions with export managers clarify commercial conditions and supply capability.

Card image

Connect your producers with importers and distributors

You can determine how each wine could fit into duty free assortments or digital wine catalogues. You also gain insight into how producers support international retail programmes and adapt their wines to travel retail environments. Meeting several producers during your visit helps you identify sourcing opportunities that support portfolio development across global retail channels.

Stay aligned with evolving consumer expectations

Wine purchasing behaviour changes across travel retail and digital channels. International travellers often look for recognizable regions, strong brand identity and wines that translate easily across markets. Vinexpo Americas helps you review wines that respond to these expectations. You can examine labels positioned for premium retail environments and gifting programmes aimed at international travellers.

What travel retail and e-commerce buyers gain from attending Vinexpo Americas

Vinexpo Americas gives travel retail and e-commerce buyers direct access to wine producers active in international markets. You can review portfolios suited to premium retail environments and digital wine platforms across the Americas.


You can assess brands that suit airport retail and digital wine platforms. Portfolios reveal how producers position their wines for international travellers and online customers.


Export managers present the commercial structure behind each winery. You can verify production capacity and confirm readiness for international retail programmes.


The event also exposes you to producers from multiple wine regions. This broader view helps you adjust your assortment and select partners suited to global travel retail and digital distribution.

Image

Explore the wider Vinexposium ecosystem

Vinexpo Americas focuses on wine and connects producers with buyers active across the Americas. The event forms part of the Vinexposium calendar, which brings together professionals across several beverage categories through dedicated platforms. Visitors who work across broader beverage portfolios can also discover complementary spaces organised alongside the event in Miami.

Card image
Be Spirits Miami

presents producers and brands active in the spirits sector and the mixology scene.

Explore Be Spirits Miami
Card image
Be No Miami

focuses on alcohol free beverages and the companies developing products within this growing category.

Explore Be No Miami

These spaces allow professionals to explore additional segments while attending Vinexpo Americas and meeting wine producers active in international markets.

Frequently asked questions

What type of producers attend Vinexpo Americas?

Is the event relevant for travel retail buyers?

Can e-commerce platforms benefit from attending?

How are meetings organised during the event?

Where and when does the event take place?